Shannon Airport has been ranked the country’s best airport brand according to the RED C Brand Reaction Index (BRI) Ireland 2023. The index, which has just been released, shows Shannon Airport placed in the top 100 emotionally connected brands at number 54 and is the highest-ranking airport brand in Ireland. RED C conducted the BRI Test among the 170 brands across 22 sectors, to see which brands have the highest connection […]
Enhanced wireless networks are key to enabling the digitalisation of airports and taking performance and safety to the next level, writes Nokia’s global aviation practice lead, Richard van Wijk. Given its reliance on the movement of people, it is little wonder the aviation industry was among those hit hardest by the pandemic. Countries locked down, […]
London City Airport (LCY) has renewed its commitment to supporting its local communities in East London with the launch of the London City Helpers programme. The new programme, delivered in partnership with the East London Business Alliance (ELBA) and with support from other community partners, will see the airport deliver bespoke engagement activities in the […]
It’s not all doom and gloom out there as LaGuardia Gateway Partners (LGP) has announced the opening of the eagerly awaited state-of-the-art water feature in the brand new Arrivals and Departures Hall at LaGuardia Airport’s Terminal B. LGP is the private entity managing and redeveloping the new terminal. The Arrivals and Departures Hall opened earlier […]
Communicating confidence through digital platforms such as omnichannel retail can help drive aviation’s recovery from the COVID crisis, writes Kian Gould, CEO of AOE. Developing a clear picture of the post-lockdown passenger journey will be crucial in establishing passenger confidence as the launch pad for recovery. The urgent sharing of information across so many locations, […]
According to a recent poll by Tourism Australia and Newcastle Airport, locals have a much stronger willingness to return to air travel in the short to medium term than their compatriots across the nation. Hunter residents have indicated they are twice as likely to travel for leisure than the rest of the country in the […]
Landbrum & Brown’s managing consultant, Prakash Dikshit, provides his thoughts on how operational improvements and new technology can help raise the capacity of US airports. According to ACI-NA, North American airports served 1.96 billion passengers (+5%) in 2018, and while demand has steadily increased, much of our infrastructure has aged and struggles to accommodate current demand. […]
How do you create an innovative brand experience for growing airports? Big Vision’s founder and CEO, Joe Quinn, provides some thoughts and reflects on the successful rebranding of Orlando Sanford International Airport.1.0.0.20 Hailed as the safest way to travel, aviation continues to grow with ACI World expecting global passenger numbers to double by 2034 and […]
Collins Aerospace’s Tony Chapman explains how new technology will help airports meet growing passenger expectations and boost their bottom lines. High-end boutiques, five-star restaurants, cinemas, golf courses, even indoor parks and waterfalls … no longer the sole domain of luxury destinations, these are just a few of the amenities you’ll find in modern airports around the world. […]
Doug Kuelpman, president and CEO of ADK Consulting & Executive Search, considers some of the marketing challenges and opportunities faced by airports when it comes to attracting, recruiting and keeping top talent. With an explosive level of growth currently being experienced at airports across the world, more and more first-class talent is needed to fill […]
Dubai International Airport and London City Airport tell us more about their new brand identities and the motivation behind their decisions. Dubai Airports has unveiled a new brand for Dubai International Airport (DXB) that it says signifies the company’s transition from airport operator to a consumer led firm “committed to making the world’s busiest international […]
Hollywood Burbank Airport’s Nerissa Sugars explains how winning ACI-NA’s prestigious 2018 Peggy G Hereford Award has shown the value of formulating a strategic marketing and communications plan. In Hollywood Burbank Airport’s namesake community, winning an award is always cause for big celebrations – red carpets, spotlights, and champagne. But for the airport, the celebration […]
