CHANGI WELCOMES POP-UP HENNESSY STORE FOR CHINESE NEW YEAR

Singapore Changi Airport has unveiled a new interactive Hennessy pop-up store, which it hopes will appeal to passengers celebrating the Chinese New Year.

Located in Terminal 3 and around until February 19, the outlet is the result of a collaboration between Moët Hennessy, DFS Group and Changi operator, Changi Airport Group (CAG).

According to Hennessy, the pop-up experience is the only one of its kind globally, and invites travellers to engage in “a joyous reunion” through experiences such as interactive digital games, Hennessy’s bottle engraving service, limited edition offers, as well as exclusive gifts with purchase.

Travellers are also welcomed to imbibe the Firecracker, a unique Hennessy cocktail, which will be available exclusively at the pop-up throughout the festive season.

Hennessy has collaborated with contemporary artist, Guang-Yu Zhang, to create an artpiece for the New Year festivities.

The design, named ‘A Joyous Reunion’, is celebrating the love for nature, mastery of savoir-faire and spirit of conquest.

The beautiful design, full of storytelling, is also featured on the limited-edition packaging that has been created for certain products.

After purchase, travellers at Changi are invited to use Hennessy’s very first engraving station at the pop-up store to add personalised messages to their bottles.

CAG’s senior vice president of airside concssions, Teo Chew Hoon, enthused: “We are excited to partner withHennessy to offer travellers at Changi Airport with unique and world-first experiences at this one-of-a-kind pop-up this festive season.

“Passengers will be able to enjoy a range of activities from interactive games to personalisation services.”

Moët Hennessy’s managing director for travel retail Asia Pacific, Vanessa Widmann, commented: “This partnership with DFS and Changi Airport Group gives us yet another opportunity to bring truly unique experiences to travellers at Changi Airport.”

While DFS Group’s senior vice president for spirits, wines, tobacco, food and gifts, Brooke Supernaw, noted: “We strive to push the boundaries in cultivating interactive experiences whilst creating products that make our experiences memorable.”