OTG AND STARBUCKS UNVEIL NEW AIRPORT PARTNERSHIP
OTG and Starbucks today announced a new partnership with a focus on new experiential concepts and innovative technology to better serve travellers at airports across the US.
OTG is known for its innovative, often IT embracing approach to dining and retail in airports that include Newark-Liberty, LaGuardia, New York JFK, Philadelphia and George Bush Intercontinental Airport.
In addition to being one of the most familiar brands in the world, coffee giant Starbucks is also known for its signature customer experience.
As a direct result of today’s news, OTG and Starbucks say that they will “introduce a variety of traditional and experiential locations, while exploring new technology to better serve customers anywhere in the terminal”.
Locations, they note, will be thoughtfully placed and move throughout the airport depending on time of day, providing travellers a Starbucks experience at their gate upon departure or arrival.
With a shared emphasis on providing a quality customer experience, this new partnership with OTG looks to usher in a new dynamic approach to how travelers get their Starbucks in the airport environment.
“OTG is thrilled to be forging this new and exciting partnership with Starbucks,” says OTG CEO, Rick Blatstein.
“Our mission is simple: deliver our guests what they want in the most efficient, frictionless way possible.
“This collaboration will allow us to introduce a fully re-imagined Starbucks customer experience, ensuring guests access to their preferred cup anywhere in the airport.”
While Starbucks senior national account executive for travel, Henry Klein, says: “We know customers demand retailers innovate and work to meet their needs.
“Our partnership with OTG will allow us to expand our footprint and reach more customers across US airports.
“We will also bring new innovations to the market and elevate the overall Starbucks Experience for partners and customers. This includes new store concepts and digital capabilities that meet our customers where they are in their particular travel journey.”
Ranked among the World’s 50 Most Innovative Companies by Fast Company Magazine, OTG is a restaurateur that operates more than 350 restaurants and retail concepts in 10 airports across North America.
Since 1996, OTG has been creating airport experiences that create a true sense of place, and help travelers enjoy their journey.