New staff uniforms unveiled at Hamad International Airport

Doha’s Hamad International Airport (DOH) has unveiled new uniforms for its army of customer service staff.

The Qatari hub, which recently celebrated its 10th anniversary, believes that the uniforms reflect “a new approach towards its growth plans”, which are said to include empowering its people and enhancing the DOH customer service experience.

Over 350 customer service personnel at Hamad International Airport will wear the new uniform from today.

The journey of the new uniform design started through a partnership with Fashion Trust Arabia, whereby fashion designers had the opportunity of submitting a creative proposal for the new uniform that is practical, trendy and sophisticated.

Qatari, Sheikha Zulfa Al Thani, came up with the winning design, with the new uniforms described as modern, dynamic and functional in design, influenced by Hamad International Airport’s iconic logo.

Abdulaziz Abdulla Al-Mass, vice president of marketing and corporate communications at the airport, commented: “This milestone marks a significant evolution for Hamad International Airport’s brand.

“Our customer service team, who are the face of our airport, are dedicated to meeting passengers’ needs and enhancing their travel experience. The new uniform is designed to foster engagement and leave a lasting impression on our ever-growing customer base.”

The multiple variations of the new uniform are seen as friendly, approachable and easily recognisable for passengers within the expansive Hamad International Airport terminal.

Hamad International Airport has a diverse team of customer service professionals, representing over 40 nationalities and proficient in more than 50 languages.

Part of the customer service transformation includes the new uniform and an introduction of a standardised approach through training and development. Both these initiatives aim to foster stronger connections and creating a welcoming environment for the airport’s growing global audience.