New Changi retail campaign to surprise and delight passengers

Changi Airport has unveiled what it believes is the boldest ever refresh of its signature retail campaign to give shoppers the winning chance for the ultimate luxury travel experience of a lifetime to their dream holiday destinations.

The year-long ‘Changi Millionaire Experiences’ campaign will see winners of the quarterly draws pick from what it calls “one of five iconic destinations across the globe” to visit with a companion – the Bahamas, South Africa, Paris, Finland (to see the Northern Lights) and Kyoto.

It promises that each winner and their companion will be treated to an indulgent mix of gourmet dining, cultural immersions, and exciting luxury activities.

These packages will include suite-class flights, upscale accommodations, private tours, and personal concierge services, promising them a world-class holiday experience and unforgettable memories. From cultural buffs to avid adventurers, look out for the ultimate in extravagance in store for every type of traveller.

Energising shopping promotions to capitalise on sales momentum

With travel retail sales improving in parallel to recovering passenger traffic numbers, Changi saw a 18% increase in airport-wide concession sales from January to November 2024 compared to the same period a year earlier.

These were driven primarily by consumers from China, India, and Indonesia, which emerged as the biggest markets for Changi in 2024. As in previous years, Luxury, Liquor and Tobacco, and Perfumes and Cosmetics remained the three top drivers of sales among shoppers.

Across the year, more than 170 new leases were awarded across the airport. Of these, 28 were brands and concepts were new to Changi, reflecting the airport’s continued efforts to enhance its shopping experience with new and exciting options.

This, it notes, is also true even for passengers transiting through Changi, who can easily taste or experience Singapore without ever leaving the airport, thanks to the almost 60 local brands present in the transit area.

Meanwhile, more than 70 local brands can be found in the public areas of the terminals, ready to welcome guests with local fare or souvenirs upon their arrival.

Chandra Mahtani, Changi Airport Group’s senior vice president for airside concessions, said: “We are constantly exploring new ways to surprise and delight our customers, and this year’s revamped ‘Changi Millionaire Experiences’ campaign reflects Changi’s commitment to stay on top of the latest trends in retail-tainment.

“As consumers increasingly seek personalised experiences, we have infused the signature Changi touch into a curated selection of luxury travel packages.

“With five premium options tailored to diverse traveller profiles, shoppers can look forward to even more chances to create unforgettable memories, simply by shopping at Changi.”