Brisbane Airport welcomes launch of new tourism and events campaign
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Brisbane Airport has welcomed the launch of the latest campaign by Tourism and Events Queensland.
The campaign – Queensland is Bluey’s world for real life – was launched on Sunday, June 2, by Premier, Stephen Miles, Tourism Minister Michael Healy, and Tourism and Events Queensland CEO, Patricia Callaghan.
Airport CEO, Gert-Jan de Graaff, attended the launch at South Bank in Brisbane where families took part in the world’s largest game of Keepy Uppy, where people try and stop a balloon from hitting the ground. Teams at Brisbane Airport also took part in the game.
“This global campaign will focus attention on our incredible statewide destinations, experiences and lifestyle,” according to Brisbane Airport CEO, Gert-Jan de Graaff.
“BNE’s International Terminal remains a critical gateway for overseas visitors coming to Queensland, with tourism employing 1 in 15 of all people employed in the state.
“By the end of the year Brisbane Airport will have the royal flush of North American carriers as American Airlines and Delta Air Lines join United, Air Canada and Qantas, which means there are lots of extra seats and we’re confident this campaign will attract more visitors to Queensland.”
Tourism and Events Queensland’s O’Callaghan said: “In a globally competitive market, Queensland must show the world what makes us special.
“Bluey is a true international sensation and we could not be more excited to be working with BBC Studios to invite the world to experience Bluey’s world for real life here in Queensland.
“Equally we are delighted that travel industry heavyweights the Qantas Group, Expedia Group, Flight Centre Travel Group and Accor Group have thrown their support behind this campaign. We all recognise the power of working together to influence travel decisions and drive conversion for families worldwide to come and visit Queensland.
“Our tourism industry employs more than 200,000 Queenslanders and we have very bold goals for industry growth that require us to think outside the square, lead with our unique strengths and be bold. This campaign delivers that in spades.”
