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Seattle-Tacoma International Airport (SEA) has unveiled a new brand identity and a series of improvements including new community-focused experiences, new digital tools, and new customer services in what it claims to be the launch of a new era of customer-centred travel.

According to operator, the Port of Seattle, the travelling public will begin seeing new brightly coloured signage, uniforms and digital tools as the first examples of the airport’s commitment to elevating the travel experience.

A fully staffed information desk at Checkpoint 3 will be re-established and the SEA Visitor Pass, which was established in 2018 and allows guests to enter the post-security side of the airport even if they are not travelling that day, will be widely promoted.

The new web landing page, flySEA.org, gives travellers easy access to information such as tracking flight arrival and departure times, checkpoint wait times and an airport interactive map

The ability to explore art and music at SEA is an important part of the travel experience that is uniquely Pacific Northwest.

The Port of Seattle Commission doubled the funding of a public art programme at the airport to $20 million over the next five years.

New art pieces in the International Arrivals Facility and North Satellite reflect local, natural beauty and an expanded performance programme in 2020 opens two new performance spaces in Concourse A and Central Terminal.

The completed Central Terminal will open this year with the two story Salty’s at SEA and BrewTop Social restaurant and an incredible airfield viewing experience.

At the International Arrivals Facility over a dozen new restaurants and shops will open throughout 2020, including Mi Casa, Capitol Hill Food Hall, and Seattle Beer Union.

“Customers deserve a consistently excellent travel experience, one that reflects their interests and demonstrates our values,” said Sea-Tac’s managing director, Lance Lyttle.

“We want SEA to celebrate and represent the originality, diversity, and beauty of the Pacific Northwest as we go into a monumental year and decade. Our new brand identity and promise also stands up for our values and makes a clear commitment to the kind of experience we intend to offer.”

While Port of Seattle commissioner, Ryan Calkins, noted: “A thriving regional economy depends on a well-run airport and seamless connections across the globe.

“We are underway with the largest investments in the history of the airport. It’s time to make major investments in customer service, appearance, and traveller experience that reflect the spirit of our region.”

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