Travel retail operator records 10% increase in group turnover

Gebr. Heinemann closed the 2025 financial year with a consolidated group turnover of €4.7 billion, an increase of 10% compared to the previous year.

Against a global backdrop of geopolitical tensions, economic volatility, and shifting consumer behaviour, the family-owned company further expanded its global footprint and continued preparing the organization for the next phase of growth.

“Volatility has become our baseline; planning cycles are repeatedly interrupted, and too often we find ourselves switching back into crisis mode instead of tackling the structural changes reshaping our industry,” admitted Max Heinemann, owner and co-chief executive officer.

“That is why it is crucial that we not only react to each disruption but also prepare for the traveller of tomorrow.”

While co-CEO, Raoul Spanger, said: “The fundamentals of travel remain strong. People want to travel, and that enduring demand gives us responsibility and opportunity.

“Last year was a year that demanded focus and adaptability. Amid ongoing challenges, we achieved broadly based growth across regions and channels. This confirms the strength of our diversified business model and our ability to act with discipline while continuing to invest in the future.”

Airport retail remained the company’s strongest channel, accounting for 72% of total turnover, followed by border shops (7%), cruises and ferries (7%), domestic distribution (6%) and airlines (3%).

From a regional perspective, Europe continued to be the largest region, accounting for 52% of turnover. At the same time, Turkey and the Middle East Africa region increased their share to 36% underlining their growing strategic relevance.

Looking ahead to the second half of 2026, Gebr. Heinemann will focus on expanding in high‑potential markets and further strengthening long‑term partnerships across the value chain.

Building on globally scalable processes, the company aims to bring assortment and pricing strategies to full impact and to intensify collaboration with suppliers to deliver distinctive experiences for travellers.

“The industry is changing structurally,” noted Max Heinemann. “Success will depend on relevance for travellers, resilient business models, and partnerships built on trust.

“We are confident that our long-term mindset and diversified setup position us well to actively shape the future of travel retail.”