Changi Airport is Singapore’s strongest brand – new report

Changi Airport is Singapore’s strongest brand, according to the Singapore 100 2026 report by Brand Finance, one of the world’s leading brand valuation consultancies.

The new Brand Finance data reveals that Singapore’s top 100 brands are valued at US$84.1 billion in 2026, up 7% year-on-year, with DBS remaining the country’s most valuable brand, followed by the Marina Bay Sands resort complex and OCBC Bank.

Alex Haigh, Brand Finance’s managing director for Asia Pacific, noted: “Singapore’s brand landscape in 2026 reflects a market where consistency and adaptability go hand in hand.

“The results highlight a dual dynamic: established leaders continue to consolidate their positions through scale and regional expansion, while emerging players capture outsized growth by aligning with high-demand sectors.

“Changi Airport’s strength shows that operational excellence and customer experience remain critical differentiators while DBS’ 14-year leadership underscores the value of sustained strategic execution.

“The rapid rise of brands like TeleChoice International demonstrates how targeted investment and sector tailwinds can quickly reshape the competitive landscape.”

According to the report, Changi Airport’s brand value was up 16% to US$889 million, making it Singapore’s strongest brand in 2026.

As such, it achieved a Brand Strength Index (BSI) score of 91.2/100 and an AAA+ rating, the highest accolade for brand strength awarded by Brand Finance.

Record passenger traffic, expanded connectivity, and continued investment in service excellence have reinforced the brand’s reputation.

Brand Finance states that market research data proves that Changi is not only one of Singapore’s most familiar brands but also highly preferred, trusted, and recommended by local respondents.