Coca-Cola India goes big at Bengaluru Kempegowda
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Coca-Cola India has launched what it describes as “an engaging, experiential activity” for passengers at Bengaluru’s Kempegowda International Airport (BLR).
The concept of the partnership is simply that a moment of genuine refreshment, delivered at just the right time, is exactly what a traveller needs.
Passengers travelling through both terminals who join Pulse – the airport’s official app, all-in-one digital travel platform – are rewarded with a complimentary chilled Coca-Cola, redeemable at a dedicated Coke Zone.
Anchoring the Coke Zone is a bold, ‘can’-shaped installation that serves as a high-visibility landmark across the terminals along with a digital presence cross the airport.
Operator BIAL’s assistant vice president for performance marketing and advertising, Devayani DV, said: “At BLR, our focus is on designing experiences that genuinely add value to a passenger’s journey.
“This partnership with Coca-Cola reflects our shared belief that even small moments of delight can make travel more rewarding. By integrating this initiative seamlessly with the Pulse App, we’re leveraging digital innovation to offer passengers something meaningful, timely, and refreshing as they move through the airport.”
With BLR welcoming millions of passengers annually, this collaboration is viewed as a significant step in Coca-Cola India’s travel retail strategy, bringing the brand closer to consumers at one of the country’s fastest-growing aviation hubs.
