AIRPORT WORLD 2012, ISSUE 04
In the spotlight: Marketing & communications
Airports: Atlanta, Calgary & Lyon
Special report: Land development
Plus: Airport design, retail & security
View from the top
Director general, Angela Gittens, looks forward to the joint World/North America General Assembly Conference & Exhibition in Calgary.
Build and grow
Joe Bates discovers that expansion and development are always on the mind of Hartsfield-Jackson Atlanta International Airport’s aviation general manager, Louis Miller.
With new facilities coming online to meet rapidly rising demand, these are exciting times for Lyon-Saint Exupéry Airport, writes Steven Thompson.
Worth the wait
Dan McCue finds out more about the ambitions and ongoing development plans of Calgary International Airport.
ACI World’s director of communications and events, Cheryl Marcell, reflects on the importance of good marketing and communication.
Art of communication
Benet Wilson finds out more about the award winning marketing and communication initiatives of North American airports.
Airports continue to introduce loyalty programmes in a bid to enhance their passenger appeal, but is the tactic working? Jessica Twentyman reports.
All in a brand
Can a brand make an airport stand out from the crowd? Joe Bates talks to a handful of brand experts to find out their thoughts.
More than just a logo
Cassidy Morgan, Interbrand’s CEO for Central and Eastern Europe provides the final word on airport brands.
The backbone of marketing
Understanding passenger profiles can play a key role in an airport’s success, writes George Karamanos, Abu Dhabi Airport Company’s vice psident of corporate marketing & communications.
How do airports manage growing customer service expectations? Joanne Paternoster investigates.
Route to success
An airport’s route development-focused marketing efforts are crucial to its success and the potential future prosperity of the communities they serve, writes Tony Griffin.
Listening and learning
Airports have embraced social media with gusto in 2012. Joe Bates reviews some of the latest trends and developments.
Aviation’s green licence to grow
ATAG’s Haldane Dodd reflects on how communicating aviation’s good environmental record will help build an industry providing sustainable growth.
Daring to be different
Scoot CEO, Campbell Wilson, talks to Joe Bates about the new Singapore-based carrier’s ambitions, brand development and communication skills.
Customer satisfaction surveys show that clean, user-friendly toilets are important to passengers and send out a positive message about an airport, writes Carrie Bly.
Global traffic trends
Economics director, Rafael Echevarne, reflects on the findings of ACI’s World Airport Traffic Report (WATR), arguably aviation’s most comphensive compendium of annual traffic statistics.
Prophecies of utopia
Two design companies psent their visions of the airport relaxation area of the future, which aim to take passengers to their ultimate Nirvana.
How can airports attract private commercial real estate investment? Matthew Taylor discusses ingredients for success for both airports and private developers alike.
Learning from Atlanta
Rob Fuller takes a look at the user-friendly design of Hartsfield-Jackson’s new international terminal.
The buying game
Airport World reviews some of latest retail and F&B projects and developments across the globe.
Back to basics
World Duty Free store revamps at both Manchester and London Heathrow exemplify how the retailer is taking the science of selling more seriously, writes James Ross.
David Thomasson considers the benefits of intelligent video in the airport security environment.
Delhi-Indira Gandhi International Airport’s iconic new air traffic control tower is being made possible by state-of-the-art digital modelling, write Victoria Willis and Helen Jackson.
Quality and quantity
Baggage systems of the future will not only have to handle vast volume increases but also focus on delivering quality, writes Graham Newton.
Scott Phillips considers the importance of Wi-Fi connectivity at airports and different ways of delivering it to customers with varying requirements.
Mobile apps are changing the way airlines do business, permeating every step of the journey and core aspect of their operations, according to the latest Airline IT Trends Survey.
ACI’s World Business Partner
The last word
Steven Thompson talks to Martin Craigs, CEO of the Pacific Asia Travel Association (PATA).