Tourism agency opens welcome centre at Louisville Muhammad Ali International Airport

With the increasing visitor growth Louisville’s tourism economy is experiencing, greeting guests where many begin their journey to Bourbon City is Louisville Tourism’s newest mission.

Louisville’s first Airport Welcome Center, a new resource available to help travellers navigate the city’s hotels, attractions, culinary and Bourbon options, is now open at the Louisville Muhammad Ali International Airport (SDF) – marking the first of its kind at SDF.

The new Airport Welcome Center offers a personal touch to help travellers get the most out of their stay by providing expertise and recommendations, ultimately driving tourism impact all around the city.

“The new welcome center from Louisville Tourism at SDF is another great addition for our airport,” said Louisville Regional Airport Authority’s executive director, Dan Mann.

“It provides a dedicated space to learn about the great things to do, variety of local restaurants and top attractions throughout the community including all things bourbon. Through our relationship with our tourism friends, weare working towards the same goal of providing visitors a best-in-class experience when they arrive at SDF.”

During key peak days and times, the Airport Welcome Center will engage in activations to promote Bourbon City’s distilleries – including distillery-hosted bourbon tastings, inviting guests to sample bourbon balls and showcasing Louisville’s music scene through live performances or curated playlists.

It is also expected to be instrumental in assisting guests arriving for the 150th Kentucky Derby, the 106th PGA Championship and popular music festivals Bourbon & Beyond and Louder Than Life.

This year, guests can view a special display of miniature horses representing the 11 Black jockeys who won the Kentucky Derby since Oliver Lewis and his inaugural win in 1875. It is part of a Gallapalooza event sponsored by Churchill Downs.