New personalised passenger service unveiled at Kempegowda

Bengaluru’s Kempegowda International Airport (BLR) has introduced a new personalised passenger service brand it hopes will help it meet the evolving needs of modern travellers.

Called Care by BLR, the new service is said to offer a comprehensive suite of assistance and premium support services that “enhance comfort and ease airport navigation” for passengers passing through its terminals.

Airport operator, BIAL, notes that Care by BLR portfolio includes Meet & Assist, Porter and Luggage Service, Valet Parking, Luxury Limousine, Arrival Lounge access and Flower Services across departures, arrivals, and transit.

It adds that the offerings are designed to support passengers at every touchpoint, “making travel through BLR more seamless, convenient, and experiential”.

Commenting on the initiative, Kenneth Guldbjerg, BIAL’s chief commercial officer, stated: “Passengers today seek more than just point to point travel – they want to feel cared for and supported from the moment they arrive at the airport.

“At BLR, the travel experience is shaped across multiple touchpoints, and Care by BLR brings essential services to these touchpoints under a unified, airport led platform that is simple to access and dependable to use.

“As passenger expectations continue to evolve, this approach allows us to deliver consistent, high quality experiences while giving passengers the flexibility to choose how they travel through BLR Airport.”