New LEGO store opens in JFK’s Terminal 4
JFKIAT, the operator of Terminal 4 at New York JFK, has partnered with DFS Group to unveil a life-sized LEGO model at the LEGO Airport Store at T4.
Located in the centre of T4’s Retail Lounge, the new six-foot model of a commercial pilot is one of only two in the world, with the other located in the Berlin Airport.
Passengers at T4 can now snap photos with the model, and are encouraged to tag T4 in their favourite ones.
All LEGO models are hand-made in Kladno, a suburb of Prague in the Czech Republic, and each contains a yellow sticker which states how many bricks it is made of. The new pilot model at T4 consists of a total of 45,033 bricks.
“We are excited that the brand-new LEGO store – and the life-sized model – have arrived at T4, bringing a unique New York City experience for our customers to enjoy,” said Ed Midgley, vice president of customer experience and commercial at JFKIAT.
“This is our latest experiential installation at T4 as we welcome back more passengers this summer, and we hope that everyone traveling through the terminal will stop by, take photos, and check out the LEGO store.”
Located in the Retail Lounge at T4, the LEGO Airport Store is described as an innovative, experiential retail concept that offers the brand’s most popular offerings, unique featured products and hard-to-find items.
Customers can purchase exclusive New York City-themed products, including a LEGO Architecture Statue of Liberty and Empire State Buildings sets, as well as popular items like LEGO Star Wars, LEGO Friends and more.
“DFS is delighted to have brought the LEGO Airport Store to JFK Terminal 4,” said Timothy Bidmead, DFS Group general manager at John F. Kennedy International Airport.
“Since opening in December, LEGO has quickly become one of our top brands and is popular with adults and children alike. The addition of the LEGO Pilot is a unique way to guide passengers to the store and sets the tone for a fun and exciting shopping experience.”