SITA launches new partnership programme

SITA has announced the launch of a partnership programme aimed at joining hands with key partners as it embarks on what it calls “a new path to growth”.

Through the new partner platform, Launchpad, SITA has outlined four key areas where it seeks to build new partnerships: digital identities, advanced analytics and data management, security and safety at airports, and sustainable alternative energy sources.

Each of these areas, says SITA, is in response to the changing demands of air travel today and where it believes that it has already made notable strides in innovation and development.

Over the past two years, airlines and airports have faced significant challenges and changing passenger behaviours, notes SITA, requiring the industry to adapt how it operates.

Surging fuel prices and volatility, for example, have increased sharply while passengers demand the same digital experience when traveling that dominates every aspect of their everyday life.

To meet this demand, SITA is accelerating its investment in new solutions that deliver smarter ways of working using existing and new technologies.

And, at the same time, it is looking to collaborate with partners inside and outside the air transport industry to complement SITA’s expertise, drive innovation, or trial new sustainable solutions within their operations.

“We are committed to enabling the growth of the air transport industry through smart technology and solutions,” says SITA CEO, David Lavorel.

“We have looked carefully at the market and identified key areas where we can have a significant impact and help our customers work smarter. We have a strong investment and innovation programme to support these areas which are central to the growth of SITA.

“To accelerate this programme, we are inviting new partners working in these four areas to join us so we can reshape the air travel industry together.”