New luxury fashion outlets open at Shenzhen Bao’an International Airport

Lagardère Travel Retail has completed the renovation of the luxury fashion & accessories offer in the domestic terminal of Shenzhen Bao’an International Airport.

It is confident that the upgrade, which includes the opening of 18 boutiques showcasing many of the world’s most coveted luxury brands in China, will “elevate the travel retail experience at one of China’s main airports”.

Spanning over 1,700sqm, the boutiques offer with the latest retail concepts from brands such as Burberry, Bvlgari, Cartier, Chanel Armani and Jimmy Choo.

A luxurious private lounge, a VIP concierge team, and a partnership with Shenzhen Airport has also be introduced to offer passengers exclusive and personal amenities ranging from kerbside greeting, expedited check-in formalities and limousine service to assistance with the shopping experience.

Eudes Fabre, CEO for North Asia at Lagardère Travel Retail, said: “We strive for excellence in retail execution, a commitment that is backed by strong investment in our retail footprint, talent development and customer experience.

“The expectations of domestic travellers in China are different than in the duty-free channel and on the high-street, so we have developed a bespoke approach to serving this market, backed by our team of over 1,000 luxury retail professionals in China and fully localised supporting functions.

“China has become the most important market for most luxury brands so we constantly strive to meet the evolving expectations of discerning travellers.”