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Two famous Dutch brands, Heineken and KLM, have partnered to bring a new bar experience to passengers using the airline’s stylish new ‘Non-Schengen Crown Lounge’ at Amsterdam Schiphol.

Located between concourses E and F, and set over two floors, the new 6,800sqm addition to the airport’s facilities is also believed to be largest airline lounge in Europe.

It is expected to welcome over one million passengers per year from KLM and its SkyTeam partners.


Prominently located in the main ‘city’ area of the Crown lounge, the Heineken bar is the first of its kind at an airport and features the flagship brand Heineken and its zero alcohol variant, Heineken 0.0.

Additionally, on the upper level at the ‘Sky’ bar, a wider selection of beers and ciders from the Heineken global portfolio is available, including regional hero brands Tiger, Dos Equis, Affligem, Strongbow and Lagunitas.

The Crown Lounge venue also provides a unique opportunity to engage key target consumers with the Heineken brand’s key sponsorship platforms, including the new Formula 1 Dutch Grand Prix in May 2020 and the UEFA EURO 2020 football tournament later that summer.  


Heineken’s sales director for Europe export and global duty free, Dimitris Kyriazis, said: “We are very excited to partner with KLM as the exclusive provider of beers and ciders in the stunning KLM Crown Lounge at Amsterdam Schiphol, building on our long-term relationship and shared commitment to give KLM passengers a unique journey from start to finish.  

“This new lounge experience enables us to connect with over one million consumers from all over the world, giving them the chance to enjoy a perfectly served beer or cider from our extensive portfolio.”

Eline Gambino-Lebens, manager, partnerships global brands, KLM customer experience, noted: “As two iconic Dutch brands, KLM and Heineken are natural partners in many ways and we are delighted to offer our Crown Lounge guests a fantastic choice of brands from our global portfolio.

“We have a long and successful relationship in the skies with Heineken and we look forward to bringing this to life in new and innovative ways at our latest destination, here at Schiphol.”


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