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Hartsfield-Jackson Atlanta introduces touchless feedback technology

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Hartsfield-Jackson Atlanta International Airport (ATL) has introduced touchless technology that allows passengers to record their satisfaction levels at the world’s busiest gateway without the need to press any buttons or screens.

The new technology from Avius has also been launched at LEGOLAND Florida as the operators of the airport and the theme park search for ways to keep their guests safe.

According to its inventors, ‘Gestures’ provides a fast and easy touchless way to gather information from experience feedback surveys so businesses can ensure they are meeting and exceeding expectations for customers and their employees.

“As the world’s busiest airport, Hartsfield-Jackson implemented a cutting-edge restroom data collection technology to improve operations and the overall satisfaction of our passengers,” notes ATL’s airport director/customer experience, Steve Mayers.

“In today’s COVID environment we recognise that touchless technology is critical, and we are confident that passengers will feel comfortable using Avius gestures to provide their important feedback.

“This will enable us to maintain a laser focus on our passengers’ health and safety, which is currently our top priority.”

Avius co-founder and chief executive officer, says: “We are incredibly excited to usher in a new era of feedback, using natural human gestures – recognised by advanced artificial intelligence built-in to our kiosks – to enable people to provide touch-free feedback fast.

“Customers have been telling us they want to collect feedback in hygiene sensitive scenarios, what better way to do that than using gestures? They are universal around the world and online – everyone understands what they mean, and you can see the respondents’ delight when leaving feedback this way.”

To engage with Gestures, customers simply stand in front of a kiosk terminal, show a thumbs up for a good experience or a thumbs down to report a not so positive experience. An animation and sound will notify that the response has been successfully recorded.

In addition to singular questions, it can also be used for a series of yes/no questions. Avius assures that it has also taken strict measures to protect privacy, such as not storing any images or results on the device.

The real-time software allows businesses to instantly review data and in turn, immediately resolve an issue before it becomes a problem, and further improve the overall customer experience.

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