Sydney Airport’s innovative move to further boost international traffic

In partnership with travel search engine KAYAK, Sydney Airport (SYD) has launched an Australian airport first marketing campaign titled ‘Life Takes Off When You Do’.

The initiative is aimed at promoting international travel and showing travellers how easy it is to plan their next escape.

Launched this week, the campaign highlights how KAYAK’S intuitive tools including ‘Best Time To Travel’, ‘Price Check’ and ‘Price Alerts’ take the hassle out of booking the perfect trip to any of the global destinations accessible directly from Sydney Airport – displayed via an interactive map.

Photo by Greg Fonne.

SYD’s general manager for strategic aviation development, Shane Hodges, said: “Sydney Airport is home to over 50 airlines operating more than 100 direct routes, offering 188 different services from Sydney. With so many options, we’ve partnered with Kayak to help passengers find great value all year round.

“In the past year, we’ve welcomed new airlines and announced new routes to exciting destinations such as Istanbul, Shanghai, Hanoi, Hamilton in New Zealand, and Hong Kong, and we want to make it easier than ever for our customers to plan and book their next adventure.

“Whether it’s reconnecting with loved ones, discovering new destinations, or creating unforgettable memories, we believe life truly takes off when you do.”

KAYAK’s Paul Jacobs noted: “We’re thrilled to partner with Sydney Airport on this exciting initiative empowering Aussies with tools that make travel planning simpler and most importantly, more fun.”

Running across out-of-home advertising, catch-up TV, digital, and social media platforms, the first phase of the campaign will focus on three exciting destinations – New Zealand, China, and the Philippines, with further destinations showcased to inspire travel year-round.

For more details about the ‘Life Takes Off When You Do’ campaign visit KAYAK or follow Sydney Airport on social media.