Lagardère Travel Retail launches Tranzeet Deli at DXB
Lagardère Travel Retail has opened a Tranzeet Deli in Terminal 3 at Dubai International (DXB), a distinctive new dining concept created exclusively for the airport environment.
Inspired by the energy and character of New York’s legendary delis and influenced by the design of urban transit networks, the concept combines handcrafted sandwiches and beverages with a design-led setting.
Said to be tailored to the needs of today’s travellers, it offers a contemporary take on the classic deli experience, combining quality, convenience and choice.
Breakfast highlights include the First Stop BEC (Bacon, Egg & Cheese), Spice Souk Asian Toast and the DXB Riser, while standout sandwich favourites include the Reuben Junction, Skyline Pastrami on Rye and Downtown D’Italian.
Guests seeking additional choice can create their own sandwich from a wide selection of artisan breads and fillings, with options to suit a variety of tastes and dietary needs.
Designed and developed specifically for DXB, Tranzeet Deli was created to resonate with the airport’s diverse international passenger mix.
Drawing on the energy and movement of urban rail travel, the concept incorporates elements of both metropolitan transit networks and DXB’s airport train system to create a distinctive airport dining experience.
Design cues including carriage-style seating, overhead handrails and grab handles, riveted metal finishes and transit-inspired wayfinding evoking the atmosphere of a modern train journey, while menu boards, signage and packaging continue the theme throughout.
Alison Macdonald, vice president for commercial concession management at Dubai Airports, enthused: “Exceptional airport experiences are shaped not only by the quality and variety of what we offer, but also by moments of discovery and a strong sense of place.
“The addition of Tranzeet Deli brings another high-quality dining option to DXB, reflecting our continued focus on keeping the airport experience fresh, relevant and engaging for our guests.“
