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Hamburg Airport is promising a new shopping experience for passengers when the redesigned retail area beyound security comes onboard in the next few months.

Hamburg-based company Gebr Heinemann is opening a handful of new shops in the airside passenger pier during March and April, which the airport reveals will bring a host of new brands and a fresh, modern design.


“At Hamburg Airport, we never sit still in our commitment to provide passengers with an optimal travel experience and a maximum of comfort and this, of course, includes a colourful range of shopping options,,” enthuses Lutz Deubel, head of center management at Hamburg Airport.

“We have been in partnership with Gebr Heinemann for many years, and the company has a great deal of experience and awareness of customer needs. We are thrilled about the fresh new design that the shops will soon be presenting — along with even more products and offers for customers to discover.”

New brands, Hamburg souvenirs and a modern atmosphere

Gebr. Heinemann’s Destination Hamburg concept store is moving from Gate B53 into the Airport Plaza at Hamburg Airport, offering typical Hamburg souvenir articles such as from St. Pauli, HSV and Gin Sul.

The relocation, says the airport, places the shop in an even more prominent location, easily accessible for passengers directly after the central security checkpoint in the Airport Plaza.

The duty free operator is also opening Heinemann Duty Free in the Airport Plaza, with premium sunglasses from numerous designer brands. 

In the third shop, currently being remodelled adjacent to Gate A18, Heinemann will be launching its innovative “FAWJ” concept: Fashion, Accessories, Watches and Jewellery.


The new shop concepts offer customers the price benefit of Heinemann’s duty-free pricing.

“My team and I are very excited about the new shops,” says Thomas Brock, managing director of Gebr Heinemann Hamburg Airport.

“The Destination Hamburg Store is so well established, you could almost call it a classic. With the trendy new design, it will be even more attractive to the young target market.

“And with the sunglasses and FAWJ shops, we are finally able to demonstrate our competence in these areas at Hamburg Airport again.We have an extensive product range for every passenger under the Heinemann Duty Free umbrella.”

Destination Hamburg is scheduled to open mid-March 2019, followed by Heinemann Duty Free Sunglasses and FAWJ at the start of April 2019.


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