Eye catching new digital billboards at Manchester Airport
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Manchester Airport has launched a suite of brand-new digital billboards across the airport’s newly renovated and expanded Terminal 2.
The state-of-the-art screens, introduced in partnership with media and entertainment group Global, provide advertisers with new opportunities to reach more than 32 million inbound and outbound passengers.
Manchester Airport’s £1.3 billion revamp of Terminal 2 now introduces a 4K HD ‘Sky Screen’ with full motion and dynamic capabilities stretching five metres wide, plus 15 premium small and large format displays throughout the terminal.
The addition of new screens takes Global’s advertising inventory to a total of 68 digital screens across the airport and 31 classic posters, including Europe’s largest advertising site in an airport – The Wonderwall.
Manchester Airport is the UK’s third busiest airport, and the largest outside London. A ten-year transformation has enhanced the airport’s capacity and services to meet the needs of its evolving traveller base.
Terminal 2 now handles over 75% of Manchester Airport’s passenger traffic, having grown its operations to accommodate more than 50 airlines and connect travellers with more than 200 long-and-short-haul destinations worldwide.
“That overhaul, alongside the ongoing project to improve and expand Terminal 3, doesn’t just benefit our passengers – it also benefits all the stakeholders operating around the airport, including advertisers, who are able to reach their audiences in an eye-catching way via Global’s state-of-the-art screens including our enormous Wonderwall.”
