BRISBANE UNVEILS LARGEST DIGITAL BILLBOARD IN SOUTHERN HEMISPHERE
The largest airport digital billboard in the southern hemisphere has gone live at Brisbane Airport.
The 400sqm ‘Big Morety’ greets arriving passengers into Brisbane Airport, which was voted the best in Australia by SkyTrax and accommodates nearly 23.8 million passengers a year.
Located on Moreton Drive and affectionally titled Big Morety, it will complement a wider roll out of some of the best in class digital screens across the airport precinc.
This coincides with a $40 million redevelopment of the Brisbane Airport Corporation (BAC) Domestic Terminal designed to deliver a high-quality engaging experience for travellers.
As part of the redevelopment and broader media strategy, innovative digital displays will showcase uniquely Queensland content, creating a sense of place and a true end to end travel experience.
BAC’s executive general manager consumer, Martin Ryan, said oOh! has created a powerful media solution that complements the busy airport environment.
“The recent contract renewal with oOh!media was a perfect opportunity to review our media strategy across the board and look at innovative ways to incorporate imagery and messaging that appeals to our specific passenger mix while amplifying Brisbane Airports’ ‘uniquely Queensland’ sense of place,” noted Ryan.
“The digitisation of signage allows greater breadth of content scope than traditional static installations, allowing advertisers to refresh creative regularly, while also allowing BAC to provide a customer first approach.
“An example of this is the ‘mindful moments’ content that has been specifically developed by oOh!’s in-house creative team to guide passengers, who may have anxiety about flying, through meditation techniques and breathing exercises.
“So, it’s not all about advertising messaging.
“Digital billboards and signs also provide a more sustainable and efficient way to engage with travellers and visitors, saving time, money and resources.”