Cincinnati/Northern Kentucky International Airport (CVG) is to adopt Veovo’s airport-wide flow management technology to obtain a greater understanding of passenger movement beyond the security checkpoint and into other areas of the terminal and concourses.
Specifically, the airport will be able to see how travellers, processes and airlines interact and interconnect.
“Providing memorable and predictable journeys, from the driveway to the runway, is a top priority for CVG, and data is the key enabler for our vision,” said the airport’s chief innovation officer, Brian Cobb.
“Innovative solutions, like those provided by Veovo, allow us to gather and analyse data in real-time and proactively put it to work.
“We will be able to make better plans and improve productivity, respond to customer needs faster and tap into revenue growth opportunities.”
The rollout of the technology will be done in phases throughout the year.
Once complete, historical and live data will enable CVG to make daily operational decisions as well as long-term facility improvement plans. For example, by understanding gate arrival patterns by flight, CVG notes that it can adjust call-to-gate times or airline gate assignments to minimise crowding.
The airport can evaluate how disruptions affect passenger behaviour to prevent issues and/or mitigate their impact. Dwell and flow data can be used to drive strategic plans for layout configuration, signage, food and beverage placements and gate assignments.
As passenger traffic returns, these insights will help the airport grow efficiently with the right staff resourcing and concession planning to improve product offerings and placements for travellers.
“CVG is one of a growing number of airports globally that have come to recognise the intrinsic value of managing and understanding passenger movements throughout their concourse,” said Veovo chief executive, James Williamson.
“Because traveller behaviour can vary, depending on volumes, time of day, travel class, destination and various other factors, this technology is invaluable in developing an even greater knowledge of the customer journey and helping to shape its future.”