Global ground services provider, dnata, has been appointed to manage easyJet’s inflight retail services across the airline’s extensive network.
The contract marks a significant milestone for dnata’s growing catering and retail business, cementing its position as a leading end-to-end inflight and airport service provider, globally.
The partnership will see dnata deliver a tailor-made on-board retail programme and innovative solutions for the airline, supporting it to further enhance its retail range onboard and customer satisfaction.
The agreement will see dnata provide easyJet with a comprehensive suite of services covering retail strategy; product development and selection across food, beverage and duty-free; procurement; marketing; cabin crew engagement and financial management.
It will also work closely with easyJet and leading technology providers to deliver a modern, technology-led programme, with the airline’s customers front and centre.
In addition, dnata has also been appointed to provide end-to-end logistics and last-mile services to easyJet across the UK and Italy, covering 11 stations.
Robin Padgett, dnata’s divisional senior vice president for catering and retail said: “We’re immensely proud to become the inflight retail partner of choice for easyJet across its European network. We will work closely with the airline’s teams to bring a modern, digital-led retail experience to easyJet’s customers, putting products people love on-board and delivering value for passengers and the company.”
Dnata launched its dedicated inflight retail hub in 2020. Headquartered in the UK, the specialist retail unit provides airline customers with a comprehensive suite of ‘off-the-shelf’ services from product development, digitalised sales channels and technological solutions through to cabin crew engagement, product design and accounting.
Its existing inflight retail customer-base spans leading airlines from all over the world.
Before the pandemic, the company’s 12,000 dedicated employees produced some 90 million meals annually, serving full service, low-cost and VIP carriers from more than 60 locations.
